10 Effective Advertising Tips!by BB Lee (c)2002(500 words)
Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.
Here are a few to try NOW!
1.) Never try to sell expensive items from a small classified ad.Use the two step method. Request the reader visit your sitefor free information or email an auto responder addressfor more details where you will respond with longerad copy to effectively sell your product.
2.) Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to. Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.
3.) Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech Ebooks on Java-Scripting in a Romance Writers Newsletter.
4.) Target several appropriate publications. Subscribe to thepublications and study their classified ads for several editionsbefore placing your ads. Practice writing adverts following theirbasic ad writing guidelines.
5.) Advertise in more than one publication at a time. Why?You want to pull in as many interested readers as possible inorder to make sales.
6.) Change your ad copy if it's not working. If people read the same oldad copy in the publication every month they will get bored and probably ignore your copy. It's human nature to do this. Freshen up your copy with new headlines, different lengths, newwording, power words, appropriate humor, details, interesting facts,testimonials.
7.) Key your ads to find out which one's are working. Or simply haveseveral email addresses or auto responders and calculate whichemail address receives the most response to your ads.
8.) Keep records of every one who responds to your ads. Follow upwith appropriate messages about your product. Of course givethem the option to opt out of receiving further correspondence.
9.) Free Classified Ad Sites are a great way to test your adwriting skills before placing paid ads in publications online.Study how other marketers at these sites write their ads. Respond to their ads to see how they further market theirproduct. Don't forget to set up a free email accountespecially to handle your request.
10.) Study offline publications. And, advertisements you receiveby snail-mail to see how they put it all together. This willhelp to build your ad writing skills and confidence in your copy writing abilities.------------------------------------------------------------------------------------------------------BB Lee is Editor/Publisher of SmallBizBits Newsletter. Visit the site at http://www.angelfire.com/zine/smallbizLimited Time! New Subscribers Request Your Free Ad!mailto:smallbiz@angelfire.com------------------------------------------------------------------------------------------------
BB Lee is editor/publisher of the home based business newsletter SmallBizBits. And a published writer of articles and non-fiction books.
No comments:
Post a Comment